Web Copy That Ranks and Reads Like a Real Human Wrote It.

SEO web copy has a specific problem: most of it is written to please a search algorithm first and a human reader somewhere after that. The result is pages that rank occasionally but convert poorly, because every visitor can feel that the copy was written for Google rather than for them.

Good SEO copy threads the needle. It uses the language your target customers are actually searching, structured in a way search engines can process, but written in a way that makes a human reading it think 'yes, this is the right place.' The goal is not just to rank -- it is to rank and then persuade. The click is just the beginning.

We write homepage copy, service and product pages, about pages, location pages, and category pages. We incorporate target keywords into headings and copy in a way that does not disrupt the reading experience. Where keyword research is needed, the SEO Boost add-on covers that. Where keyword research already exists, we work from your data.

What we avoid: keyword stuffing, thin pages that exist only to target a phrase, content that says nothing useful, and the particular kind of corporate-speak that gets written when no one has thought carefully about who is actually going to read this.