Content that is consistent, researched, and written in a voice that actually sounds like you. No filler, no fluff, no having to edit it yourself afterward.
The Canopy Home had a strong product range and steady ad spend but almost no organic search presence. Their previous blog had eight posts, two of which were published in the same week three years earlier, and had never been updated. Leadership wanted to invest in content but had no internal writer and no bandwidth to manage a freelancer.
We developed a 6-month editorial calendar built around buyer intent keywords their paid ad data already told them converted well. Every piece was written to match their visual brand -- warm, considered, not trying to sell anything until the reader was ready. Publishing on schedule, every week, with no exceptions.
Clearscope Analytics was sending a sporadic product update email to a list that had stagnated around 2,400 subscribers. Open rates were 14%. The content was written by their product team, who found it a chore, and it showed. Readers were not sharing it, not replying to it, and certainly not forwarding it.
We repositioned the newsletter from a product update to an industry insight piece -- practical, opinionated content about analytics trends and strategy that happened to feature Clearscope tools where relevant. Bi-weekly cadence, consistent format, and a genuine editorial voice that felt different from everything else in their subscribers' inboxes.
We use the same four-step framework on every project so you know what to expect and we know nothing falls through the gaps.
We start with a conversation or written brief covering your brand, your audience, and what the content needs to accomplish. This takes 20 to 30 minutes and sets the direction for everything that follows.
Topic research, keyword review if relevant, and reviewing your existing content to understand what already exists and what gaps need filling. You get an outline or content plan before writing starts.
First draft delivered in the agreed format. We build in at least two revision rounds as standard -- not because first drafts are always wrong, but because the best content usually benefits from one more pass.
Final content in the format you need, whether that is a Google Doc, formatted HTML, or published directly to your CMS. For ongoing packages, we track publishing and flag performance at regular intervals.
"The blog posts they write for us get comments from actual readers, which has never happened before. That tells me the content is genuinely useful, not just keyword-stuffed noise."
"Product descriptions that actually make you want to buy the thing. Our add-to-cart rate went up 23% after the copy refresh."
"We went from dreading the newsletter to looking forward to it. The writing sounds like us on a good day, which is exactly what we needed."
Mostly e-commerce brands, B2B software companies, professional service firms, and lifestyle businesses. Content writing is relevant to most industries -- what matters more is whether you have a clear understanding of your audience and an existing tone of voice, even a rough one.
Before any writing starts, we review your existing content, any brand guidelines you have, and we run a brief intake process. For clients with no documented voice, we derive it from what you have and write a short voice reference document before the first draft.
Spark includes 2 rounds. Craft includes unlimited rounds. Momentum includes unlimited rounds with priority response. Additional revision rounds are available as an add-on for Spark clients at $52.30.
Both, depending on preference. We can deliver finished documents, format them to your CMS specifications, or publish directly if you grant access. Most clients on the Craft and Momentum packages prefer direct publishing.
Yes. The Spark package covers a single content piece. Many clients use it to evaluate quality before moving to the Craft monthly package. There is no lock-in at any level.
Google Docs by default. We also deliver in Word, plain text, or formatted HTML on request. If you have a specific CMS, tell us in the brief and we will format accordingly.
Brief us on your project or use the package builder to price it before you commit. Either way, we will respond within one business day.